YouTube Tops Nielsen TV Watch‑Time at 13.8%, Still Trails Disney + Netflix Combined
Nielsen’s May 2026 Media Distributor Gauge shows YouTube captured 13.8% of U.S. TV watch‑time, outpacing any single rival. Disney held 10.0% and Netflix 8.0%, so together they still exceed YouTube’s share. The lead highlights YouTube’s growing dominance on TV screens, even as overall streaming share climbs to a record 48.6%.