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Product · nngroup.com · Saturday, 8 August 2026

Dogfooding Falls Short: Real User Research Beats Internal Testing

Internal use can surface bugs, but it blinds teams to the biases of daily workflows. NN/g shows that dogfooding, QA, and user research each have a distinct role and must be combined—otherwise products ship with hidden usability gaps that real users will hit. Skipping genuine user research risks costly redesigns.

Read the source: nngroup.com ↗In the 8 August issue →