Cats.txt proves GEO pitches are built on laughable “evidence”
A tongue‑in‑cheek cats.txt file passed the four standard “proofs” marketers tout for llms.txt—crawl, index, LLM recall, and ChatGPT endorsement—showing how flimsy those signals really are. The experiment warns SEO and GEO consultants that relying on such surface metrics can’t justify client spend.