Shopify’s AI‑Powered Traffic Triples, Fueling 34% Revenue Surge
Shopify Q2 2026 posted $3.58 B revenue (+34% YoY) and $115.6 B GMV (+32%), with free‑cash‑flow margins of 18%. AI‑originated traffic and orders tripled, converting new buyers at twice the rate of traditional channels, thanks to Shopify’s billion‑product structured catalog. Merchant‑solutions grew 37% while subscriptions remain only 22% of revenue, highlighting a shift toward data‑driven transaction services.