Tariffs Push US Brands to Trim Ad Spend and Adopt AI‑Driven Prioritization
Higher import costs have forced US retailers to expect only 2.7‑3.7% sales growth, while 94% of advertisers brace for 6‑10% budget cuts. Brands like Foot Locker are turning to AI‑driven SKU prioritization to match spend with inventory, tightening the link between marketing and operations.