AI lifts strategic, creative marketers while execution roles fade
The AMA’s 2026 State of Marketing Careers report shows AI‑related job ads rose from 8% to 15% in 2025, while postings for routine roles like social coordinators and SEO managers fell. Companies now value marketers who set strategy, interpret AI‑generated insights, and craft creative narratives—skills AI can’t replace. This reshapes hiring and career paths across the industry.