El Pollo Loco’s Double Tostada Campaign Gained 46 M Impressions via 20 Creators
El Pollo Loco paired 20 nano-, micro- and macro influencers across TikTok and Instagram for its Double Tostada launch, racking up 46.7 M impressions and driving Gen Z buzz. The campaign proves that a diversified creator mix can outperform megainfluencer reliance, a play other F&B brands like SiuKay are already copying.