India says Diageo's 'American oak' whisky claim is misleading
A July 20 notice from India’s food‑safety authority says Diageo’s Royal Challenge whisky isn’t actually aged in American oak casks – the label is misleading because most of the spirit is grain neutral and un‑aged. The regulator has already banned sales of the brand in Madhya Pradesh, flagging a wider crackdown that could hit Diageo’s Indian earnings.