Zee sues Nykaa over Instagram song use, sparking a crackdown on brand music licensing
Zee Entertainment has taken Nykaa to Delhi High Court, alleging the beauty retailer used twelve copyrighted songs in Instagram reels without permission, seeking ₹2 crore in damages. The case highlights that blanket licences with platforms like Meta cover only non‑commercial use, meaning brands must secure sync and master licences for promotional content. The outcome could force marketers to rethink music‑driven campaigns.