Atlassian killed Loom’s free creator seats, forcing watchers to pay
Atlassian’s post‑acquisition cleanup revoked Loom’s free “Creator Lite” seats, automatically turning every watcher in paid workspaces into a full‑price Creator seat. The change eliminates the low‑cost funnel that fueled Loom’s 25 million‑user loop, forcing admins to either absorb a ten‑fold cost jump or drop the tool— a warning sign that acquirers often gut freemium models to boost headline revenue at growth’s expense.