Non‑Linear Google Ads Targeting Drives ROI for Niche, High‑Cost Segments
Six real campaigns prove that targeting adjacent behaviours—rather than exact keywords—captures high‑value, restricted audiences at far lower CPCs. By buying the “haystack” instead of the needle, advertisers in finance, legal, healthcare, and B2B SaaS cut costs by up to 80% while hitting conversion goals. The tactic expands reach where Google’s standard audiences are blocked or prohibitively expensive.