Topical Gravity: A New SEO Metric for AI‑Powered Search Authority
Semrush's Topical Gravity framework flips SEO on its head, treating topics—not individual keywords—as the unit of authority for AI‑driven search. It shows how to map, build, and measure a brand’s share of a topic across Google, ChatGPT and other assistants, letting you spot gaps and outpace rivals with concrete metrics.