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Marketing · adweek.com · Wednesday, 12 August 2026

Marketers forced to adopt AI, but 43% get zero training

A NewtonX‑ADWEEK survey of 500 marketers finds 69% are urged or required to use AI, yet 43% get no formal training. The gap threatens half‑baked deployments and missed strategic gains as teams scramble to apply tools they barely understand. Companies risk wasted spend and brand missteps without proper education.

Read the source: adweek.com ↗In the 12 August issue →