TransUnion Finds AI Blind Spots Undermine SEO—Make GEO a Company Priority
TransUnion surveyed 100 senior marketers and found 89% expect AI spend to rise, yet only 36% say their data and processes are ready, exposing huge measurement gaps. Walled‑garden blind spots hide AI‑generated search results, so SEO pros should pitch GEO as a company‑wide, fundable issue rather than a niche tactic.