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Marketing · thecurrent.com · Thursday, 13 August 2026

AI ads risk shattering the trust users place in conversational assistants

The article warns that conversational AI is built on trust, not discovery, so injecting sponsored recommendations could erode user confidence in the technology. With 700 M weekly ChatGPT users, marketers see huge reach, but the personal advisory context demands a cautious, privacy‑first approach or risk backlash.

Read the source: thecurrent.com ↗In the 13 August issue →