Turn 1-time buyers into repeat customers with a 28-day post-purchase flow
Emphasize that most replenishable brands lose 60‑80% after the first order because they go silent. A structured timeline—days 1‑14 for usage guidance, days 14‑21 for check‑ins, days 21‑28 for timed replenishment reminders—keeps customers engaged and drives repeat orders, turning ad spend into long‑term revenue.