AI-Generated Hotel Reviews Spike in Negativity During Italy’s ChatGPT Ban
During Italy’s four-week ChatGPT ban, 117 k hotel reviews written without AI fell 2% in volume, while AI-assisted reviews grew 2% and were 9% more extreme – negative comments turned from "I don’t like the room" to "I hate the room!!". The shift shows AI not only eases posting but also amplifies harsh sentiment, risking brand damage.