PostHog Sets Aside $45K Monthly to Fund Off‑The‑Wall Marketing Experiments
PostHog earmarks $45 K each month for ‘weird’ marketing projects that most teams would deem too risky. Anyone can pitch an idea in Slack, and a small ‘Council of Weird’ vets cost, effort, and demand, turning oddball concepts into funded experiments. The budget forces the team to stand out in a noisy market and embeds a culture of purposeful experimentation.