Set‑and‑forget SaaS can’t chase DAU; use renewal‑focused metrics to curb churn
A product that runs without user login—think email deliverability or backups—defies traditional engagement metrics. The author shows that no 30‑day usage pattern predicts 12‑ to 24‑month renewals, so teams must shift from DAU tracking to renewal‑centric health signals and AI‑driven self‑serve analytics.