AI chatbots are wiping out the competitive‑intelligence martech category
According to Wynter’s 2026 State of Competitive Intelligence survey, 21% of B2B SaaS product marketers now use ChatGPT, Claude or Gemini for competitor intel, while only 14% still rely on a dedicated CI platform. Because battlecards stale in weeks, a LLM can spin up fresh answers on demand, making the whole CI category obsolete.