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Marketing · tollbit.com · Friday, 14 August 2026

European publishers see AI bot scrapes four times higher than US sites, TollBit finds

New TollBit data shows European sites endure about four times more AI‑bot scrapes than North American outlets. Their human referral rate from AI apps is a dismal 1 in 179 bot visits, versus roughly one in 50 in the U.S., and robots.txt directives are ignored nearly threefold. The surge threatens publisher traffic quality and raises urgency for stronger bot defenses.

Read the source: tollbit.com ↗In the 14 August issue →