Google's AI Search Overhaul Slashes CTRs, Brands Must Adapt Now
Google announced at I/O 2026 that Search is now AI‑first, rolling out an Intelligent Search Box, 24/7 Information Agents and Agentic Search. CTRs for #1 results have dropped from 27% to 11%, meaning rankings matter less and structured, intent‑driven content becomes critical for brands.