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Marketing · insight.kellogg.northwestern.edu · Saturday, 15 August 2026

Steam Study Reveals Mid‑Level Gamers’ Reviews Are Least Helpful

Researchers examined 26.8 million Steam reviews and found reviewers with either very little or extensive playtime produce the most helpful positive reviews, while those with moderate experience are judged least credible. The U‑shaped credibility curve flips the common belief that more experience always equals trust, suggesting platforms should calibrate help‑fulness signals by user tenure.

Read the source: insight.kellogg.northwestern.edu ↗In the 15 August issue →