High‑Ticket Brands Flock to TikTok Shop as Shipping Improves
Brands such as Mellow Sleep are pulling in multi‑digit sales of pillows and comforters on TikTok Shop, a space once seen as fit only for low‑cost fashion. Improved logistics, direct rep support and the Fulfilled by TikTok program let bulky, high‑ticket items thrive, signaling a shift in social commerce toward higher‑consideration purchases.