TikTok fuels $1,355 luxury purchases, yet only 15% buy on app
A TikTok‑commissioned AYTM survey of 3,000 shoppers in the U.K., U.S., Italy and France finds 70% have spent over $1,355 on a single luxury item after seeing peer‑generated content. While 38% discover brands via user‑generated videos and 32% via creators, only 15% complete the purchase directly on TikTok, preferring brand sites or stores.