Gamma hit $100M ARR without sales—then paid the price
Gamma grew to $100 M ARR with 50 employees and 600 K paying users, driven by a product‑led, word‑of‑mouth strategy that yielded $2 M ARR per employee. The model broke when they lacked a checkout flow and only added a sales team after demand overflowed, turning a strength into a growth bottleneck.