Jio freezes ₹299 base plan and adds a hike shield, undercutting Airtel's upgrade play
Jio is keeping its ₹299 entry plan and selling a ₹300 Prime membership that locks in current tariffs for a year, while Airtel just retired its ₹299 pack to push users to ₹349. The divergence threatens Airtel's upgrade strategy and puts Vodafone Idea's pricing in the spotlight. Real impact won't be clear for a quarter.