Diageo revamps top whisky and rum brands to clear FSSAI flavour crackdown
Diageo will reformulate Indian whiskies and rums after FSSAI flagged added-flavour violations, hitting Antiquity Blue, Royal Challenge and McDowell's No.1 Celebration XXX Rum. The company says it has aligned products with the regulator's revised guidelines, signalling reformulation ripples across India's mass-premium spirits market.