The EU's Aug 2026 AI labelling rules: what must disclose, what's exempt
From August 2, 2026, the EU AI Act's Article 50(4) makes disclosing AI output a legal requirement for any company serving EU users, not just EU firms. The obligations are narrower than the panic suggests: deepfakes, chatbots, and unreviewed AI-written text on public-interest topics need labels, while human-edited content is exempt.