GEO Scores Run on Synthetic Data, and Chasing Them Hurts Your Site
GEO scoring platforms run small synthetic query sets, not real user data, so their "scores" are an illusion of precision, per the IAB's new framework. Worse, optimizing content for LLM readability can degrade the on-site experience for the intent-rich visitors AI referrals actually bring. Focus on what happens after the click, not just visibility.