Why your favorite brands suddenly look hand-drawn (blame AI)
Panera's swashy lettering, St. Regis' hand-drawn details, even Claude's sketches: brands are leaning into intentionally "imperfect" handmade aesthetics to signal humanity in an AI-saturated market. A designer argues the trend has tipped from genuine to forced, echoing past tech-panic reactions like skeuomorphism. Knowing why matters if you're shaping brand or content identity.