AI Overviews send ~7.5% of organic traffic — and 22% of it gets mislabeled as Direct
Nine months of GA4 fragment-tracking across 1,661 cited snippets shows AI Overviews drive 7.53% of organic sessions, yet 22.4% of those events are misattributed to Direct. The data also reveals heavy concentration — one snippet drove 2,276 events — and gives brands a concrete playbook to prioritize content refresh.