BetterHelp turned one 300K-like TikTok comment into a 100x-follower growth engine
BetterHelp turned a single viral TikTok comment (300K likes) into a repeatable, scalable growth program, now commenting on 200 to 350 posts a day. Daily new TikTok followers grew a hundredfold since last fall, and 19 comments in July cracked 10,000 likes each. Chief growth officer Sara Brooks calls it "a repeatable, scalable way to show up in culture."