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Marketing · searchenginejournal.com · Thursday, 20 August 2026

Reddit's ChatGPT citation share crashed 86% — and the cause is still a mystery

New Promptwatch data shows Reddit's share of ChatGPT Search citations fell from 3.83% to 0.52% in mid-August, an 86.4% drop. The timing only loosely matches ChatGPT's shift to site-scoped fanout queries, and Promptwatch itself can't rule out a data-collection issue — so don't hit the panic button on Reddit yet.

Read the source: searchenginejournal.com ↗In the 20 August issue →