Gmail now lets verified political senders dodge spam filters — with a 0.3% complaint catch
Starting September 8, qualifying political organizations can join Gmail's Verified Sender Program and reach personal inboxes without standard spam filtering. The catch: senders must pass Campaign Verify checks and keep complaint rates under 0.3% over 14 days. For marketers, it's a live example of Gmail blending sender identity with recipient feedback to grant inbox privileges.