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Marketing · news.gallup.com · Friday, 21 August 2026

Americans Draw the AI-Ad Line at Fake Spokespeople

Nearly half of Americans (49%) view businesses using AI to create ads negatively, with Gen Z the most critical group. Yet the acceptance picture is layered: three in four are fine with AI for brainstorming and drafting, barely half accept it for final copy or visuals, and 62% reject AI-generated people and voices — even when disclosed. The line, it seems, is supporting creativity, not replacing humans.

Read the source: news.gallup.com ↗In the 21 August issue →