AI answers lean on YouTube most, not the open web: 4,500 answers, 50 brands
A benchmark put 4,500 real buyer questions to ChatGPT, Perplexity, and Google AI Overviews across 50 leading AI companies, then scored who got cited. The mix was far more consistent than expected, and it was not the open web. YouTube was the single biggest source, cited for all 50 companies. Teams betting their AI visibility on written content alone are skipping the well these engines actually drink from.