Omnicom Quietly Outsources 468+ Builders of Its Omni AI Platform
The holding company pitched its revamped Omni AI platform as a keystone at CES in January — then quietly handed hundreds of the people who built it to IT contractor Endava. At least 468 product and engineering staff across four countries were offloaded in June and July, with ~50 more US layoffs. For a firm staking its future on that platform, it's a striking vote of no-confidence in its own AI talent.