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Marketing · digiday.com · Friday, 21 August 2026

ChatGPT ads now sell across 31 European markets, GDPR consent solved

OpenAI starts serving ads in ChatGPT across 31 European markets on August 24, hitting the six-month mark for an ads business that has already swept the U.S., U.K., Japan, Brazil and more. Europe's GDPR consent rules forced the slowest rollout yet, and OpenAI built for it: an EU-specific privacy policy plus buys through Publicis, WPP, Omnicom and other agencies while the small-business self-serve platform stays off the table for now.

Read the source: digiday.com ↗In the 21 August issue →