Gemini cites business sites for local queries — and isn't repeatable
A Steady Demand study of 14,472 citations across 1,487 local queries found nearly 60% of Gemini's citations point straight to business websites, beating directories and forums combined. Reddit came second at 13.7%. The bigger catch: rerun the same query and sources overlap only ~40% of the time, while the local pack matches 90%. Treat any single AI answer as a snapshot, not a ranking signal.