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Marketing · digiday.com · Friday, 21 August 2026

YouTube's looser view counts come with a much tougher monetization bar

From August 24, YouTube counts a view the instant a video starts playing — aligning the big number with how TikTok and Instagram already measure. The catch lands early next year: creators need double the watch hours (8,000) and Shorts views (20M) to monetize, plus a rolling 10M-views-per-90-days floor to keep earning. Long-form creators largely win; slower Shorts producers lose revenue.

Read the source: digiday.com ↗In the 21 August issue →