Premiumisation is India's new growth trade: FMCG value sales hit 27%
Indian consumers are buying better, not more. Premium FMCG brands now churn at nearly twice the pace of mass-market peers, holding 27% of sales by value while driving 42% of the sector's growth. Luxury housing, premium apparel, travel and financial products are riding the same shift. Fund managers are framing it as a structural theme, not a fad: affluent income, formalisation and aspiration compound on themselves.