Why This $100M ARR Founder Wants Customers to Stop Logging In
Owner, the restaurant-tech vertical SaaS, now treats every customer login as a failure: DAU should drop as AI agents do the work. Founder Adam Guild told SaaStr the bet helped accelerate past $100M ARR, with 83% of new customers starting inside the free AI product. His hedge against Claude eating the category is an opinionated product that generates proprietary outcome data. Growth charts, he warns, are lagging indicators.