Teardown: How a 4-Question Survey Personalizes Justin Welsh's $15M Lead Funnel
Justin Welsh routes his 1.5M followers from a social post to a lead magnet, a four-question segmentation survey, then a sales page headline personalized to each answer. This teardown walks the entire path, scores the landing page 9/10, and flags where a $15M operator still leaves money on the table. The survey-then-personalize move is the part worth stealing for any opt-in flow.