AI Mode Users Ask Questions, Not Keywords: Put the Answer First
Google's own data shows AI Mode's 1 billion monthly users type questions, not fragments: average queries run triple the length of traditional searches, and 'Do' queries tied to planning are growing 80% faster than the rest. That makes the narrative arc a liability. If a page buries its answer, the systems assembling AI Mode responses can't pull a usable passage, so lead with the answer or lose the citation.