Discord's Play Quest+ pays gamers to act, not just watch ads
Discord is pushing its ad business past impressions with Play Quest+, a format where brands pay players for completing in-game actions like finishing a match or playing with a friend. Players link their Discord and game accounts so progress is tracked automatically through Discord's Social SDK and Events API. EA's Battlefield 6 runs the debut campaign in September. The bet: turn loyal gaming communities into measurable outcomes without breaking the trust those servers run on.