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AI · simonwillison.net · Saturday, 22 August 2026

ChatGPT search fanned out site: operators ~30x after GPT-5.6

Promptwatch's tracking shows the share of ChatGPT Search fanout queries containing the site: operator jumped from under 0.5% to roughly 16-17% right around GPT-5.6 Sol's rollout, then Reddit sourcing reportedly cratered a week later. If you've treated SEO as the whole game, this is the opening act of GEO: optimizing how chatbots cite you, not just where you rank.

Read the source: simonwillison.net ↗In the 22 August issue →