Lovable hit $10M ARR in 60 days. Its brand had to scale in 30
Lovable's first designer joined eight months before launch, prototyped the visual identity in 30 minutes, then watched the product go viral: $10M ARR within 60 days. The original brand wasn't built to scale, so she rebuilt it around the emotion users showed in interviews, landing on a pink heart turned on its side. A firsthand account of designing under hypergrowth, where co-founders trusting her instincts beat any brand playbook.