Six wks, four touches, zero replies. One public comment booked the call
A founder followed up four times over six weeks and got silence; one comment on a prospect's post about churn drew an answer that afternoon and a call the next Tuesday. The play is simple: show real expertise where prospects already post, and ask for nothing. Because comments are public, each one also works as distribution to every similar prospect watching the thread. A concrete, repeatable GTM tactic.