Sebi moves to kill FOMO ads on bond platforms, wants 'fixed returns' risk-labelled
Sebi's draft ad code would choke off the influencer-led marketing that helped online bond platforms pull in retail money. Promos touting 'fixed returns' or 'passive income' would have to carry explicit risk disclaimers, and unscrupulous claims like 'high yield' would be barred. Comments are open until September 11 before anything becomes final.